We are a brand born of a love for the beauty of restraint in design, the inherent grace of feminine strength, and the necessity to treat our environment and each other with love and respect.
We are a brand born of a love for the beauty of restraint in design, the inherent grace of feminine strength, and the necessity to treat our environment and each other with love and respect.
Here's what to look for when selecting a head shots and/or brand photographer.
✨ Rule #1: someone who understands branding!
➡️Here's what branding is NOT.🔴
Branding is NOT a logo, an advertisement, or a picture of you at work. It's more than that.
Hire someone that understands marketing & branding; and has invested in education so they have the credentials tie into their photography.
When you have a photographer that can easily distinguish between the nuances of your industry, this helps take your photos into powerful marketing!
Experience: you've heard the saying you get what you pay for.
For example, let's use the example of real estate:
Now we all know of excellent realtors that are fresh out of school, but any experienced realtor can relate, after X number of years in the industry, arguably there are circumstances and clients that you've come across during your tenure that is just impossible for someone new to have had experienced. Experienced agents can efficiently identify and even predict trends. They can tell you which neighborhoods are trending up or down and why. If you don't need to buy or sell immediately, they can advise you when you should act and when you should wait.
This is the same idea for photography.
Experienced business photographers that have also been in the 'corporate' business for a long time and can tell you what and why certain shots make for more engaging photos and WHY!
This makes for a better investment in your business photo portfolio.
What to do if you're a new realtor? Hire a photographer than can pick out your strengths in your personality, background etc and have them feature those in your photos and support you with ideas for brand messaging to help propel your new online brand.
They ask the right questions.
An experienced headshot and brand photographer wants you to recoup your investment and will ask the right questions to help make your photos authentic.
There's so much more to a photo that meets the eye when you have a brand expert behind the lens. You have one chance to make a first impression with photos or to deliver a strong brand message.
With over 20 years of experience in marketing, branding and professional photography, I'd be honoured to help you create your brand messaging through authentic photography and/or brand strategy planning.
